Sunglasses have become a year-round fashion accessory, not just a seasonal necessity. The people at Olympic Eyewear say that retailers looking to capture consistent consumer demand can double their style selections with smart bulk sunglasses buying. Investing in a wide assortment that cover classic looks along with on-trend specialty designs ensures your store has something fabulous for every shopper.
Fill In Your Basics
Every sunglass display needs those reliable core styles customers count on in solid colors like black, brown and tortoiseshell. Timeless shapes such as aviators, wayfarers and clubmaster frames should be ordered by the dozen in various lens sizes to accommodate most faces. Round out these basics with more contemporary rectangular, cat eye and oval versions. Providing these wardrobe staple sunnies in expected tints and materials is still important for capturing impulse sales from casual browsers. Nonetheless, devote additional display space and bulk ordering budgets to more innovative options as well. This two-pronged approach doubles your odds of matching customer wants.
Explore Trend-Driven Novelty
Bulk ordering familiar frames only satisfies part of consumer demand. To truly maximize profits, retailers must tap into trend-driven specialty styles as well. Playful transparent neon colors, unconventional shaped lenses and modern updates of vintage designs drive excitement and multiple sales. Pay attention to what young influencers are sporting, and celebrities are donning for clues about rising trends. Order inventive frames with funky details like crystal studs, satin-wrapped temples or bamboo accents to appeal to style mavens. Do not shy away from exclusivity, either. Collaborations, limited editions and anything labeled “rare find” captures attention. Carrying these unique, of-the-moment bulk options alongside classic choices doubles your ability to align eyewear with personal preferences.
Appeal Across Generations
Sunglass selections shouldn’t cater only to one demographic. A well-rounded bulk buying strategy includes styles that appeal across age groups and preferences. Along with the expected millennial magentas and Gen Z oval tinsels, bring in clean lined designs targeting professionals building careers. Include classics like bold Jackie O frames and vintage cat eyes for baby boomer shoppers wanting timeless chic with added age appropriate lens technology. Kid-friendly bulk options like adjustable sport wraps, colorful character prints and magnification-free blue light protective glasses invite parents ready to splurge on their family’s eye safety. Provide desirable variety for all generations to maximize sales potential.
Think Big on Features
We have evolved past the days when sunglasses just had to look cool and provide basic UV protection. Today’s technical specifications can influence someone’s entire lifestyle and wellbeing. Order specialty lenses like scratch resistant coatings that are safe for contact wearers or eye strain easing blue light filters compatible with digital devices. Polarization and anti-glare treatments make driving, boating and beach days better. Prescription readiness allows customers the convenience of single eyewear for all settings. Even durability matters more now with bulk ordered unbreakable flexible frames in lightweight tr90 polymer ideal for adventure seekers. Promote these value added features prominently with clever signage to justify slightly higher yet still affordable prices.
Conclusion
To sustain consistent sunglass sales over time, retailers must provide desirable options beyond predictable staples. Investing in specialty bulk buys with trend-forward originality broadens inventory to align with consumers’ varying tastes and needs. Stylish shoppers want the visual excitement of limited edition colors and designs. Active families prioritize durability and performance enhancing lens add-ons. Health conscious professionals look for strain and screen relieving treatments. And smart merchandizing to showcase these expanded offerings coupled with educated sales assistance closes more sales. For doubling sunglass selection and profits, creative bulk ordering is truly the savvy retailer’s secret weapon.
